July 21, 2008

So, business has slowed down.

Times are different. Times are difficult. The cost of oil is making everything more expensive and less profitable.

This is what many of the emails I have been receiving, lately, have been relaying. And you know what? They are all true. But so what? Are there companies that are still growing in your industry? Sure there are. Are you going to close up shop? Probably not. So how are these other companies thriving and growing when it seems like the odds are so stack against your industry?

The answer was given to me by one of my advisers, an 89 year old business attorney. He said that everything is different today. He has seen many changes in his career but never so many frivolous law suits and fights over simple issues. He attributes the change to an overall lack of trust and loyalty. He now preaches that you have to adjust your focus in these tougher times and you will reap financial benefits from hard times. You have to work harder at serving your customers and double your efforts to find new ones, because if times are tough the weak will disappear and leave more market share for you to grab.

Over the next week we will be focusing on building trust in your company, in your products and services, and in the market place. We will discuss practical steps you can take and ideas that you can implement, right away, to increase trust with your prospects and with your customers. Lets face it in wonderful economic times some companies still figure out how to mess things up, and in terrible economic times the cream still rises to the top. We will spend the week discussing what the differences are between these two different outcomes.

Wishing you all the success possible,

Glenn

 P.S. Please forward the link for my daily blog to anyone you believe could benefit from it. The first month is always free. 

 

 

Filed under Articles, Blog by glennbroder

Permalink Print Comment

July 20, 2008

Video Blog 7/20/08

 http://www.youtube.com/watch?v=BK5QhvW2Y6I

Filed under Articles, Blog by glennbroder

Permalink Print

Every buyer in your selling territory must know you are there to help and serve.

 

Higher profitability based on intelligent management of superior information.

 

Imagine what sales would be like if you knew exactly when every possible purchaser of your product or service, in your entire selling geography, becomes a true current buyer, someone that will purchase in the current buying cycle. Imagine the advantage you would have at closing every buyer. The biggest advantage? If you know when every possible buyer will be buying then you use the time until that time to educate the future buyer and set the foundation for them to become clients. The law of marketing intelligence says that if you know when buyers are going to buy, before they will buy, then you have the needed time to prepare and educate them to make their best educated yes decision to do business with you. The best way to close another competitor's clients, or to close possible buyers, whom have not used your product or service, is to educate them both generally on the virtues and benefits of the use of your product and service, and also to educate them specifically as to why you are the best choice when considering the product or service you offer.

 

In todays business climate business intelligence creates earnings, and waste of any kind can be the ifference between succeeding and failure. Company buyers are being pressured to control the bottom line more than ever. Fuel costs have effected everything. The days of flying loose are gone. These business conditions create huge opportunity to companies that are efficient or companies that can become efficient quickly. From the marketing perspective, companies that can gather the best information about their actual buyers, manage the information, and make it work for them have the potential to pick up the clients they have always wanted simply because cost ontrol will force buyers to shop around.

 

With “Direct Commercial Marketing” you will know exactly when every possible buyer, in your selling geography, will be buying.

 

That's right, you will increase your market share using our unique “Direct Commercial Marketing”. Our tried and true system opens two way contact with every possible receptive buyer of your products or services in your selling geography. We use business intelligence software to manage huge amount of specific information and we present you to your potential new buyers with a multimedia presentation that includes video, email, and direct mail. All information and transmittion of your information is directed through the use of a call center and CRM software programs.

 

We use your exact words to approach every buyer, using our highly professional call center. We will speak to every possible qualified buyer, as established by you, and we will find out when and how we might be able to serve them. We will then invite them to get to know your company. During our first conversation we verify the prospects qualifications, as established by you, and we gather information such as the length of their current contract to establish the next time we have the opportunity to make them a client. If they are not under contract, we find out when they will make their next purchase? We then gather their email address and to the receptive prospects we begin to send them, using the CRM, information about your company over the period of time before their next purchase. On the call we explain that we help many companies just like theirs, and that in these times of special need for value for the dollar invested this is an opportunity to check out their options. Our system will allow the receptive prospect to educate themselves on your company before they do business with you. This information is spaced out over the period which they told us we have before their next possible purchase.

 

Ninty days before their next possible purchase, we approach them directly by telephone for the second time. All current possible prospects will already know all about you and the virtues of doing business with you for the solutions you provide for them. Every possible prospect will know your name and will be able to recall it.

 

So here is exactly how it works. Step one we choose the demographics of all of your possible buyers within your selling geography and we purchase the list. Step two we call and confirm the information we need regarding the decision maker. Step three we contact the decision maker, we qualify them and invite them to get to know us before their next purchase. Step four we use the concept of “Direct Commercial Marketing”, which is a multimedia marketing approach, to spoonfeed information to the receptive prospects. As all information is transmitted through our CRM software we know exactly who has been reviewing our correspondences and who has not. Step five ninty days before their next purchase, after they have eductaed themselves on your company, we call all active possible qualified buyers to ask if they have any questions we can answer for them, thereby soliciting buying questions and then we suggest an in person appointment with one of your representatives.

 

Our process requires the use of the call center to get started, as the number of calls needed to contact every possible buyer in you selling geography is an arguise task. The information gleened, however will increase your market share. The sales appointments which we produce are with prospects that are the most perfectly prepared to do business with you. They have had time to check you out, to get comfortable with you and all along they had chances to opt out of the education process. When they accept an appointment they are ready to buy.

 

Marketing Intelligence powered by a massive call center and information gathering managed by our CRM software will increase market awareness that leads to market share increase. Lets talk about it. I can be reached at 888 674 6743 or through glennbroder@gmail.com. I look forward to talking to you soon.

 

With your prosperity in mind,

 

Glenn Broder

 

Filed under Articles by Levi Ben

Permalink Print

FREE!! Read the first 9 steps of my 12 Step guide to closing sales, FREE!!!

The links below are the first nine chapters of my structured marketing and sales plan that will instruct you on how to find, set appointments with, present, and close new business with every qualified buying prospect in your selling territory. No matter what your product or service may be this system will work for you and every buyer of your product will know about you. I've used this structured selling system for over twenty-five years and I've taught it to hundreds of accomplished closers. The system is called "Just a Yes or No, Please", which is what our goal as closers is on every sales presentation. Diligent adherence to this system, in all candor, has determined the times of my selling career that have been like rocket shots with clients and money coming in by the bucket full and times that have been less than great. With honest self-evaluation I can definitely say that in my good career times I was diligent, to a detail, with every qualified prospect presentation, from set up through the close.

All steps, from set up to close are detailed in my system. You will see how to quickly relax the qualified prospects, determine their exact wants and needs, confirm those wants and needs to your advantage, and step by step how to use the qualified prospects own words to close them. This system is absolutely the easiest and the most comfortable way to handle qualified prospects in every situation that is conducive for decision making.

As we get started do yourself a huge good service. Read the entire system, listen to the Cd's and complete the parts of the presentation that pertain to your particular product or service. It takes diligent adherence to all steps of a structured selling system to get the result you are looking for, more closed sales. This system will give the most predictable return from all of your marketing and closing efforts. So stay open minded and study the entire system and start selling the way you know you want to. Fulfill your prospects needs and wants and the money will follow. A wise man once said, "in a sales career, you can have anything you want, if you just help enough other people get what they want".

Wishing you successful selling,

Glenn Broder, (justayesorno@hotmail.com)

Introduction. Step One. Step Two Step Three Step Four Step Five Step Six Step Seven Step Eight Step Nine

Filed under Articles, Blog by Levi Ben

Permalink Print Comment

July 19, 2008

Free! youtube.com search for many of my video blogs.

Hi everyone,

Thank you all so much for all your support. I want everyone to know that if you go to www.youtube.com and you enter ,Glenn J Broder, in the search you can view some of my past videos as well as new videos that we upload all the time. 

Please continue to send your questions or topics for the daily blog, anything that interests you, to glennbroder@gmail.com. If you don't want me to mention your name when I respond please say so in the subject line of the email.

I am also available for half hour marketing and sales consultations. Email your request, with time you would like to meet, to justayesorno@hotmail.com. I also have a Skype account, username: glennbroder, check us out if we are on line.

My goal is to help you be the best you, you can be. If you say you can or you say you can't, you are right.

Wishing you all the best in the future,

Glenn

 

 

No Video Responses have been posted yet.

Click here to post a video response.

Filed under Articles, Blog by Levi Ben

Permalink Print Comment

July 18, 2008

Video Blog "Getting over fear"

http://www.youtube.com/watch?v=VC91×0ZH_DM

Filed under Articles, Blog by Levi Ben

Permalink Print Comment

July 16, 2008

Podcast: From gerberco.com Glenn Broder's Sales Tips


No Video Responses have been posted yet.

Click here to post a video response.

Filed under Articles, Blog by Levi Ben

Permalink Print

July 15, 2008

Contact Glenn Broder

Email Glenn Broder

Join Glenn Broder's Email List And Get His Free Report On Finding & Closing Sales

Filed under Blog by Levi Ben

Permalink Print