Higher profitability based on intelligent management of superior information.
Imagine what sales would be like if you knew exactly when every possible purchaser of your product or service, in your entire selling geography, becomes a true current buyer, someone that will purchase in the current buying cycle. Imagine the advantage you would have at closing every buyer. The biggest advantage? If you know when every possible buyer will be buying then you use the time until that time to educate the future buyer and set the foundation for them to become clients. The law of marketing intelligence says that if you know when buyers are going to buy, before they will buy, then you have the needed time to prepare and educate them to make their best educated yes decision to do business with you. The best way to close another competitor's clients, or to close possible buyers, whom have not used your product or service, is to educate them both generally on the virtues and benefits of the use of your product and service, and also to educate them specifically as to why you are the best choice when considering the product or service you offer.
In today's business climate business intelligence creates earnings, and waste of any kind can be the difference between succeeding and failure. Company buyers are being pressured to control the bottom line more than ever. Fuel costs have effected everything. The days of flying loose are gone. These business conditions create huge opportunity to companies that are efficient or companies that can become efficient quickly. From the marketing perspective, companies that can gather the best information about their actual buyers, manage the information, and make it work for them have the potential to pick up the clients they have always wanted simply because cost control will force buyers to shop around.
With “Direct Commercial Marketing” you will know exactly when every possible buyer, in your selling geography, will be buying.
That's right, you will increase your market share using our unique “Direct Commercial Marketing”. Our tried and true system opens two way contact with every possible receptive buyer of your products or services in your selling geography. We use business intelligence software to manage huge amount of specific information and we present you to your potential new buyers with a multimedia presentation that includes video, email, and direct mail. All information is directed through the use of direct contact marketing and is tracked by CRM software programs.
We use your exact words to approach every buyer, using our highly professional call center. We will speak to every possible qualified buyer, as established by you, and we will find out when and how we might be able to serve them. We will then invite them to get to know your company. During our first conversation we verify the prospects qualifications, as established by you, and we gather information such as the length of their current contract to establish the next time we have the opportunity to make them a client. If they are not under contract, we find out when they will make their next purchase? We then gather their email address and to the receptive prospects we begin to send them, using the CRM, information about your company over the period of time before their next purchase. On the call we explain that we help many companies just like theirs, and that in these times of special need for value for the dollar invested this is an opportunity to check out their options. Our system will allow the receptive prospect to educate themselves on your company before they do business with you. This information is spaced out over the period which they told us we have before their next possible purchase.
Ninety days before their next possible purchase, we approach them directly by telephone for the second time. All current possible prospects will already know all about you and the virtues of doing business with you for the solutions you provide for them. Every possible prospect will know your name and will be able to recall it.
So here is exactly how it works. Step one we choose the demographics of all of your possible buyers within your selling geography and we purchase the list. Step two we call and confirm the information we need regarding the decision maker. Step three we contact the decision maker, we qualify them and invite them to get to know us before their next purchase. Step four we use the concept of “Direct Commercial Marketing”, which is a multimedia marketing approach, to spoonfeed information to the receptive prospects. As all information is transmitted through our CRM software we know exactly who has been reviewing our correspondences and who has not. Step five ninty days before their next purchase, after they have educated themselves on your company, we call all active possible qualified buyers to ask if they have any questions we can answer for them, thereby soliciting buying questions and then we suggest an in person appointment with one of your representatives.
Our process requires the use of the call center to get started, as the number of calls needed to contact every possible buyer in you selling geography is an arduous task. The information gleaned, however will increase your market share. The sales appointments which we produce are with prospects that are the most perfectly prepared to do business with you. They have had time to check you out, to get comfortable with you and all along they had chances to opt out of the education process. When they accept an appointment they are ready to buy.
Marketing Intelligence powered by a massive call center and information gathering managed by our CRM software will increase market awareness that leads to market share increase. Lets talk about it. I can be reached at 888 674 6743 or through glennbroder@gmail.com. I look forward to talking to you soon.
With your prosperity in mind,
Glenn Broder
